Book a Free 20-Minute Consultation with Sam Penny

Sam Penny - The Food Business Builder

A results-driven professional for Food Businesses across the Globe. Whether it's One-on-One Coaching or Consulting, maximising your ROI is my priority.

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Build you artisan business better

With real life experiences, extensive networks and the ability to build businesses, it's all about a great ROI

Coaching One-on-One

Quite often, the right answer is already there, it's just a matter of asking the right questions. I am an expert coach in guiding you to create the business you want.

Nice to meet you!

Hi! I’m Sam. I've built several artisan businesses, helped hundreds of artisan unlock their potential and am a huuuuuge advocate for why people should buy artisan products. And I've done a lot of other crazy things in my life. I love helping artisans tap into their passion to make their business thrive.

Unlock your potential!

You've put so much passion into creating something great. Let me help you unlock your potential and turn your passion into a great business.

Book a Free 20-Minute Consultation with Sam Penny

What our Artisan Businesses say

Sam was amazing. He shared in detail his set-up and gave clear implementable tactics.

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Gaelle, Dust&Glow

New Zealand

Sam was fantastic, very open about his business, what has worked and what hasn't and how to interrogate the numbers. Great assistance in terms of actually naming the programs and platforms that he has found to be the most beneficial.

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Helen, Federation Chocolate

Tasmania

Sam Penny, Down to earth and easy to understand with clear dialogue.

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Ian, Longbrew Nitro Coffee

Melbourne

Sam. I loved how honest he was to share his experience. And he has 'been there, done that' so his advice was very good and relevant.

Sarah Alg Seaweed

Sarah, Alg Seaweed

Victoria

Since the class with Sam, we've relooked at our eCommerce strategy and have made some major changes including database management and customer attraction and retention. Excellent Masterclass!

Shannon, MiteyCo

New Zealand